Greater Good in Action, Through the Eyes of a Marketer
Join Yixing Chen, Assistant Professor of Marketing, to (1) explore the power of marketing for the greater good, and (2) unleash the power of taking action.
Assistant Professor of Marketing
Mendoza College of Business
About the Lecturer
Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business and a faculty affiliate of the Harper Cancer Research Institute and the Eck Institute for Global Health, University of Notre Dame. Dr. Chen studies the social impact of marketing interventions, with a goal of measuring and improving the effectiveness of marketing spending for social sector organizations such as health care institutions and school districts.Learn More