Greater Good in Action, Through the Eyes of a Marketer

Join Yixing Chen, Assistant Professor of Marketing, to (1) explore the power of marketing for the greater good, and (2) unleash the power of taking action.

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Yixing Chen

Assistant Professor of Marketing

Mendoza College of Business

About the Lecturer

Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business and a faculty affiliate of the Harper Cancer Research Institute and the Eck Institute for Global Health, University of Notre Dame. Dr. Chen studies the social impact of marketing interventions, with a goal of measuring and improving the effectiveness of marketing spending for social sector organizations such as health care institutions and school districts.

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